Kayzilla – Social Media Case Study

✦ Role: Content Creator
Timeline: June, 2022 – March, 2024
Tools Used: Instagram, CapCut, Notion, Collabstr

🎯 What I Set Out To Do:

Build a social presence that’s both audience focused and brand-friendly.

Self-managed for 2 years, focusing on original video content, which was designed to attract brand partnerships, build an audience, and generate revenue through Instagram Reels

📈 What I Achieved:

Average Reel Reach 80K

Follower Growth +50k (past 24 mo)

Top Reel Saves 2.3K saves

3 Partnerships (Brook’s Running, Under Armour, AYBL, etc.)

Highest ROI Reel: 1.6M views, $2,000 brand deal

📆 Behind the Scenes of My Content Workflow

Content Calendars

Mapped ideas, deadlines, themes, and video shoots.

Reels Strategy

  • Niche content: dance, martial arts, and relatable POV.

  • Hook-first approach in first 3 seconds

  • Use of trending audios

  • Batched and edited in CapCut weekly

Caption Writing

I intentionally avoided wordy and sales-y captions and used short, blerbs that felt more like texts than ads.

I found that this tone seemed to encourage saves, shares, and comments perhaps because it feels more authentic rather than promotional.

🤝 Who I’ve Partnered With:

Under Armour

  • Role: Stunt Performer/ Dancer

  • Campaign: Defying Gravity

  • Deliverables: Commerical

AYBL Activewear

  • Role: UGC Creator

  • Deliverables: 1 post, 1 story per activewear set

  • Resulted in affiliate sales revenue

  • Spotlight in Aybl’s Women of the Week

Brooks’ Running

  • Role: UGC Creator

  • Created branded content for Brooks’ “Make A Run At It” campaign

  • Deliverables: 1 Sponsored Reel, 2 Story posts

  • Results: +78.1K reach, 460+ saves, 110 shares, +5k Likes
“Just a heads up that your Reel was just posted on Brooks’ primary IG account as a Story!

We handed ALL posts over to the media team, and you were 1/3 chosen to amplify. Just wanted to share the cool news! ”
— BibRave Agency

💡 What I’ve Learned

  • ✅ What’s “for everyone” usually ends up for no one. Being too general wasn’t an advanatge. It was the niche stuff that clicked. The offbeat, specific, honest stuff.

  • ✅ Some of my best performing posts were rushed, imperfect, last minute videos. I learned to stop overthinking and start doing. Done is better than perfect.

  • ✅ By watching how people engaged (or didn’t) I started noticing patterns. What they cared about. What they skipped. What they saved.

  • ✅ What worked one week might flop the next. The trick is to stay curious and tuned in.